Recent support forays into the world of start up & micro businesses, has inspired this little piece today. A frequently recurring theme in this business sector, is finance. It’s important in all businesses, this is what its about but in terms of expenditure, some lateral thinking will go a long way for those that have small turnovers but plenty of ambition.
The best things in life are free?
The first thing is to look at free things, of course nothing is really free, there’s always a catch but many large businesses frequently offer freebees as a means of enticing spend. For example, for presence & PR ,you can get free business cards & free websites but beware of the upgrade bit. You’ll also find to SEO marketing helps, with free web business listings in On- line directories. Network for free these days, though you may be encouraged to upgrade & of course seek out free advisory services in your local area, often run by funded community enterprises. The down side with this of course, is that free advisory service is rarely tailored. However, you’ll have moved your business up the value chain, when it comes to advice you may need to pay for. In UK some solicitors offer first half hour free, so look out for the logo & tax (ouccch!) office offer free workshops on filing tax returns. If you’re very small no need for an accountant, the helpline is also good to try.
Free ‘love’ helps
What of you, the owner manager? Why not monkey business yourself. Try car boot or, local jumble sale to raise initial funds, even a small amount is less expenditure (always need to watch this). Try free offers as well, to win your initial customers. Finally how about a bit of barter? This is all trade started, sociologists say. Its something we sometimes offer cash strapped start up & micro businesses. Finding partners with whom you can engage in exchange, maybe something you want to look at while networking. Lots more about this, in our women focused, fun seminars, adapted from our more corporate programmes. For now, hope this sets you on the way to being a bit of a ‘free scavenger’. Do look to the full service when you must & not apply cheapest/freest logic to everything, quality matters. So be encouraged… try a little monkey business